In an exclusive interview with Wood & Panel, Christian Pfeiffer, Deutsche Messe’s Global Director LIGNA & Woodworking Events briefs on the highlights of the 25th edition of Magna Expo Mueblera (MEM), the successful partnership with AMPIMM, the Mexican Association of Wood Industry Suppliers. The partnership has given the show a new face and effectively transformed it into a one-stop shop and have succeeded in turning MEM Industrial into Mexico’s leading industry showcase.