Scott Kaminski, Marketing Communication and PR Manager of Haefele America has spoken to us on various issues related to the company, preparation of upcoming IWF Atlanta, products and lot more.
What are the main strengths of Haefele?
HAEFELE: Häfele’s global reach and dedication to serving our customers locally translates tremendously well in the U.S. market. Häfele America Co. is able to bring in some of the most amazing products from all over the world to serve the woodworking, architectural and design industries and bolstering our offering to fit the needs of American businesses and their customers.
For the upcoming show IWF Atlanta, what are the products you are mostly promoting and focusing?
HAEFELE: Häfele America Co.’s presence at IWF Atlanta will feature the latest of our product offerings across a wide range of categories including LED lighting, kitchen organization, hinges and slides, decorative hardware and closet accessories.
As Haefele strongly believes in challenging innovation, apart from the kitchen solution and furniture fittings, they have concentrated on wood decorative hardware like: LaFayette, Prairie, can you shed some light on this?
HAEFELE: Our commitment to the woodworking industry has never been stronger — both from a range of products offered to support them to those that help them continue to innovate. Our latest collections of corbels, cabinet and vanity posts and furniture feet offer traditional, transitional, and contemporary designs in sought after species such as maple, cherry and oak.
Is Haefele’s interior lighting section equally popular compared to appliances, fittings and hardware solution? How is the market for LED lighting?
HAEFELE: Due to its flexibility and modularity, our Loox lighting line has become very popular. It’s not an exaggeration to say that lighting can now be put practically anywhere and Loox LEDs are positioned to take advantage of that trend and lead the market moving forward.
