AkzoNobel to showcase new product ‘Industrial Brand’ at FIMMA
Published on : Monday, March 27, 2017
Sparlack Industrial®, a brand newly launched in the Brazilian market by AkzoNobel, a global company in the paint and coatings market and one of the main manufacturers of chemical specialties in the world, participates for the first time in FIMMA – International Fair of Machinery, Raw Materials And Accessories for the Furniture Industry, which will be held this year from March 28 to 31 in Bento Gonçalves (RS). In addition to its portfolio of complete solutions for the segment, Sparlack Industrial® will present its latest worldwide launch: the Aquasilk® water baseline. Visitors to the event can also see another innovation: UV Led technology.
The Dutch multinational will also bring to the event paints and varnishes for plastic accessories, as well as exhibit the new product Mirror Effect, the premium enamel of AkzoNobel with mirror effect. All the technology of the MDF powder coating line will be present.
Traditional and innovative – Taking advantage of the 80-year tradition of the Sparlack® brand, the leader in the varnish industry in the real estate market, AkzoNobel launched in Brazil in October 2016 Sparlack Industrial®, a complete line for The furniture and wood industry. The company will now present its newly launched brand at FIMMA 2017 with its most advanced global technology. It is a catalog with 98 product options, such as: varnishes, sealers, primers, concentrates, dyes, retarders, complements and adhesives totally adapted to the requirements of the national market.
With the participation in FIMMA, the company invests in the demand of a region that considers strategic to expand its performance in this market. “The fair happens in one of the main technological and innovation poles for the wood and furniture production chain in Brazil. We could not choose a better place to debut our presence in events in the area, “said Francisco Vital, director of business for the Wood and Metal segments for South America.” We are prepared to geographically extend our presence through our distributors, And to offer what is most advanced for the sector, “he adds.
The Sparlack Industrial® line presents finishing and coating solutions for the furniture industry, wood and laminate flooring manufacturers, civil construction, musical instruments and other business lines that own wood as raw material. This industrial audience also has available a range of 720 colors to meet the demand for customization of architecture and decoration professionals.
Among the various alternatives, the Sparlack Industrial® line offers the most innovative water-based technology for the furniture industry in Brazil by providing the market with products with low odor and volatile organic compounds (VOC) and options of high quality, finish and durability , Reducing the impact to the environment. In addition to the water-based options, the Sparlack Industrial® line has products in the solvent, polyurethane, UV and demolding systems.