Wednesday, July 23, 2025
AkzoNobel Wood Coatings, in collaboration with Chemcraft, is set to make a strong impact at the AWFS Fair 2025 in Las Vegas, showcasing an impressive array of innovative wood finishing technologies. This prestigious event, scheduled for July 22-25, 2025, at the Las Vegas Convention Center, promises to highlight the company’s commitment to high-performance coatings, sustainable solutions, and the latest color trends for the woodworking industry.
As the global leader in decorative and functional wood coatings, AkzoNobel will take center stage to present its newest advancements aimed at meeting the evolving needs of OEMs (Original Equipment Manufacturers), distributors, and finishers. The company’s lineup at the event will feature cutting-edge products, including several offerings from the ArmorLux range, designed to improve both the aesthetics and performance of wood surfaces across multiple applications.
One of the key highlights will be the ArmorLux LVT series, engineered specifically for flooring applications. The ArmorLux LVT series is a premium product that stands out due to its robust topcoat, which enhances line stability and finish quality while minimizing waste and rework. This innovative solution offers manufacturers a more efficient and cost-effective way to produce high-quality flooring finishes, aligning with the industry’s growing need for productivity and environmental responsibility.
Also on display will be ArmorLux UV Surfacer, a high-performance coating technology designed to transform standard wood grades into premium finishes. This advanced surfacer not only ensures superior quality but also provides a more sustainable finishing solution by reducing the need for additional coatings or processes.
For wood windows, doors, sidings, and claddings, the ArmorLux WF9810-XX will be featured. This waterborne translucent topcoat has built a reputation for over two decades for delivering exceptional results, offering durability, ease of application, and an aesthetically pleasing finish that enhances the natural beauty of wood.
Visitors to the AkzoNobel booth will also have the opportunity to discover the NDuraSilk 1K WB system, a waterborne solution designed to match the performance of traditional 2K solventborne finishes. This product offers significant advantages for manufacturers looking to improve productivity while reducing environmental impact. NDuraSilk’s formulation is free of pot life concerns, allowing for greater flexibility in production while lowering both processing times and costs. This breakthrough technology will be of particular interest to manufacturers striving for cost-effective, high-quality finishes with minimal environmental footprint.
Dual coat flexible system
Perhaps the most exciting debut at AWFS Fair 2025 will be AkzoNobel’s new dual coat flexible system, which marks a major advancement in wood finishing solutions. This innovative series, composed of ten distinct products, is designed to deliver flawless results with just two coats. Perfectly suited for applications such as cabinetry and panels, the dual coat system allows manufacturers to achieve exceptional performance, quality, and efficiency. It offers versatility and reliability, making it an ideal choice for both high-volume production lines and custom OEM projects.
Chemcraft’s Selva Pro Range
The Chemcraft Selva Pro range will also be featured prominently at the event. Launched last year, the Selva Pro series continues to gain momentum across North America, blending Italian coating expertise with local manufacturing capabilities. The range includes 2K polyurethane and acrylic systems, both clear and pigmented, that are tailored to seamlessly integrate into existing production lines. These systems provide durability, aesthetic appeal, and efficiency, making them a preferred choice for distributors seeking high-performance wood coatings that meet a variety of finishing needs.
In addition to the latest technologies, AkzoNobel will also present its Color of the Year 2025 and curated color palettes. These trend-focused solutions are designed to inspire designers by showcasing how trend-driven colors and natural wood finishes can be harmoniously combined to create striking and stylish wood products. As designers and finishers continue to seek innovative ways to stay ahead of the curve, these curated palettes offer practical inspiration for creating standout products that appeal to consumers.
‘It All Adds Up’ campaign
AkzoNobel’s commitment to sustainability will be evident throughout the show, with the company showcasing its ‘It all adds up’ campaign. This initiative emphasizes the importance of taking actionable steps toward sustainability in the wood finishing industry. From choosing lower-VOC coatings and minimizing waste to incorporating renewable materials and reducing energy consumption, AkzoNobel is helping manufacturers make more environmentally responsible decisions.
The company’s sustainability efforts extend to its operations, with AkzoNobel’s North American sites, including those in High Point (NC) and Salem (OR), now powered by 100% renewable electricity. These efforts align with the company’s broader goal of reducing its carbon footprint while supporting customers in achieving their sustainability objectives.
Sarah Skinner, Product Marketing Director at AkzoNobel Wood Finishes, emphasizes the importance of performance and sustainability, stating, “Whether it’s launching our most efficient OEM system to date or helping customers reduce waste and VOC emissions, our goal is to drive meaningful progress across the wood finishing value chain. ‘It all adds up’ reflects our belief that every decision matters, and that through smart product choices, design leadership, and technical collaboration, we can create more sustainable outcomes together.”
Attendees interested in learning more about AkzoNobel’s wood finishing technologies and sustainability initiatives are encouraged to visit Booth 3223 at the AWFS Fair 2025, held at the Las Vegas Convention Center (West Hall). The event will be an excellent opportunity to explore the latest innovations in the wood coatings industry and gain insights into how these advanced solutions can help businesses stay competitive while promoting environmental responsibility.
The AWFS Fair is set to be a key event for anyone involved in the woodworking and wood finishing industries. Don’t miss the chance to see firsthand the future of wood coatings and sustainable solutions that can drive your business forward.
Read more news on: manufacturing, sustainability, cabinetry, flooring, surfaces
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