Monday, August 26, 2013
The upcoming DOMOTEX – the world’s leading trade fair for carpets and floor coverings – will be geared more strongly than ever to the latest flooring industry trends. A special highlight will be consisted of the new “Innovations@DOMOTEX” initiative, designed to put novel products at center stage.
“The new format represents a targeted investment in the quality of the event,” commented Dr. Jochen Köckler, Member of the Deutsche Messe Managing Board – the company which produces DOMOTEX. “We have taken this step because a prime motivation of our visitors at DOMOTEX is to engage with creative products and ideas which will help shape the future of the places and spaces we live in. We’re looking forward to an exciting DOMOTEX 2014, a show that will further consolidate its position as the world’s leading event for its sector,” stated Köckler. DOMOTEX 2014 runs from 11 to 14 January in Hannover, Germany.
Innovations@DOMOTEX will put the spotlight on product innovations in the Fitted Carpets, Resilient Floor Coverings, and Modern Hand-made Carpets product categories. The initiative will be spearheaded by special display zones – the “Innovations@DOMOTEX Areas” – in halls 6, 9 and 17. To find out more about the carpet, resilient floor covering and parquet or laminate flooring innovations one must walk ahead. In the words of Köckler: “Only at DOMOTEX can visitors explore and discover all the latest innovations with such convenience and ease.” For this reason the new format would, he said, remain a defining feature of DOMOTEX over the coming years.
Established special displays such as Souk Deluxe in Hall 17, with its focus on modern luxury carpets and rugs, will be closely aligned with the new innovation format. Similarly, the Innovations@DOMOTEX Area in Hall 9 will be integrated into the Wood Flooring Summit showcase for the parquet and laminate flooring sector.
Innovations@DOMOTEX will be a thread running through all DOMOTEX communications before, during and after the fair, and the innovations selected for Innovations@DOMOTEX will feature prominently in an extensive visitor recruitment and PR campaign. This will be supported by a printed Innovations@DOMOTEX Guide which will provide useful pre-fair coverage of the featured innovations. The brochure will also serve as a visitor guidebook during the fair.
In addition, targeted content will be posted on the DOMOTEX website during the run-up to the fair to generate interest in the featured innovations among potential customers.
DOMOTEX exhibitors who wish to participate in the Innovations@DOMOTEX format can apply free of charge through the beginning of October 2013. An independent panel of experts will then evaluate and select the ultimate participants on the basis of set criteria.