Friday, July 11, 2025
Woodgrain has partnered with Paradigm Omni to implement an advanced Configuration, Pricing, and Quoting (CPQ) solution across its door and window business. This strategic move is aimed at improving operational efficiency, delivering a seamless customer experience, and positioning Woodgrain for continued success in the competitive building materials industry.
Woodgrain, a family-owned business with over 70 years of industry expertise, has consistently provided high-quality millwork, doors, windows, mouldings, and lumber. With operations spanning across 60 manufacturing and warehouse facilities in the United States and South America, Woodgrain’s commitment to innovation is unwavering. To strengthen its customer experience and streamline sales operations, Woodgrain has chosen Paradigm Omni as its CPQ solution for its doors division and Windsor Windows & Doors.
“The expanded partnership with Paradigm supports our commitment to being easy to do business with,” said Todd Dame, incoming CEO of Woodgrain. “This strategic investment will unify the sales experience across Woodgrain, leveraging Paradigm’s industry-leading platform and delivering a seamless customer journey.” The selection of Paradigm Omni is a significant milestone in Woodgrain’s continued growth. By adopting this advanced solution, Woodgrain aims to provide an integrated and consistent sales experience across all customer touchpoints, from online platforms to dealer networks.
Paradigm Omni CPQ: Tailored for the building materials industry
The Paradigm Omni platform is specifically designed to cater to the unique needs of the building materials industry. It enables Woodgrain to configure, price, and quote products across various sales channels, including online, in-store, in-home, and dealer networks. This level of flexibility ensures that Woodgrain can provide accurate and timely quotes, improving customer satisfaction and accelerating sales cycles.
Eric Halbur, Woodgrain’s Chief Information Officer, highlighted the importance of this move: “The Paradigm Omni CPQ platform is built specifically for our industry, empowering configuration, pricing, and quoting online, in-home, in-store, and through dealer networks. This agreement is just one step in implementing our customer channel technology strategy, which is central to the company’s growth and will provide a best-in-class customer experience.”
The transition to Paradigm Omni will help streamline the sales process, reducing the reliance on multiple legacy systems and ensuring that Woodgrain’s customer-facing teams have access to accurate and up-to-date product data. By consolidating its CPQ operations into a single platform, Woodgrain can enhance its efficiency and customer service across the board.
A unified approach to customer service
As part of the long-term agreement, Woodgrain’s Distribution Division will migrate from multiple legacy platforms to Paradigm’s unified solution. This migration will allow for a more integrated approach to managing the configuration and quoting process, ultimately enhancing operational efficiency. Moreover, both the Woodgrain Doors Division and Windsor Windows & Doors will benefit from the advanced features of Paradigm Omni, ensuring that all aspects of their sales process are seamlessly aligned.
Gayatri Narayan, President of Paradigm, expressed her excitement about the partnership: “We are thrilled to welcome the entire Woodgrain family to the Paradigm ecosystem. With Paradigm Omni™, Woodgrain is poised to set a new standard for elevated experience across all channels, delivering exceptional customer service and sales growth.”
By incorporating Paradigm Omni into its workflow, Woodgrain is positioning itself as a leader in customer service, ensuring a consistent experience for clients regardless of how they interact with the company. This partnership marks the beginning of a broader strategy to enhance customer engagement and sales performance across multiple touchpoints.
A legacy of craftsmanship and innovation
Woodgrain has long been recognized for its commitment to quality craftsmanship and customer satisfaction. As a leading producer of moulding, doors, windows, and lumber, Woodgrain’s dedication to innovation in the building materials sector has enabled the company to remain competitive for over seven decades. The company operates a vast network of facilities across North and South America, allowing it to serve a wide range of customers, from individual homeowners to large contractors.
With this new partnership, Woodgrain is poised to take its operations to the next level. The integration of Paradigm Omni will allow the company to streamline internal processes and improve customer interactions, supporting its long-term growth objectives. As the company continues to innovate and adapt to the changing needs of the industry, this CPQ solution will play a critical role in enhancing sales operations and customer engagement.
The decision to adopt Paradigm Omni is not just about improving the current sales process; it is about positioning Woodgrain for future success. With the building materials industry constantly evolving, having an adaptable, cutting-edge CPQ platform will be essential to staying competitive. The seamless integration of Paradigm Omni will allow Woodgrain to respond to customer needs more effectively, ensuring that its clients receive the best possible service at every stage of the purchasing journey. As the company continues to evolve and expand its footprint across the Americas, this partnership will serve as a key enabler of future growth.
Woodgrain’s partnership with Paradigm Omni represents a significant step toward modernizing its sales and customer service operations. By adopting an industry-specific CPQ solution, the company is streamlining its processes, enhancing customer experience, and positioning itself for sustained success in the competitive building materials market. With a focus on innovation and operational excellence, Woodgrain is setting a new standard for customer service and sales growth, ensuring that it remains a trusted leader in the industry for years to come.
Read more news on: Woodgrain, building materials, millwork, lumber, craftsmanship, operations
For more updates, visit the European woodworking industry website: woodandpanel.com
Tags: building materials, building products, configuration pricing quoting, CPQ solution, craftsmanship, customer experience, doors, Fruitland, Idaho, industry innovation, millwork, Paradigm Omni, sales growth, south america, technology partnership, United States, windows, Windsor Windows & Doors, woodgrain
