|Sumit Sharma : German SMEs have been very important in this country’s economic growth and it could be the same case for Asean. German SMEs, which constitute 30 to 39 per cent of the GDP and 19 to 31 per cent of exports in different Asean countries, are often family-owned and locally oriented. In addition, these companies provide 15 to 17 per cent of employment in the region.
The German Engineering Federation (VDMA) is the largest industry branch association in Europe. Founded in 1892, it now looks back on a 118 year long history. This non-profit association, with a workforce of 400 employees worldwide, consists 3,000 member companies active in 39 engineering sector. VDMA is a real representative of small and medium-sized enterprises in Germany and reflects the production process itself, from components to plants, from system supplies or integrators to service providers. VDMA extended its services with nodal office located in Kolkata and having regional offices at New Delhi/ Noida and Bangalore. The Indian team assists the German member companies by their endeavour in Indian market. Further local assistance is provided to the Indian Industry in establishing contact with the German companies. VDMA India acts as a “bridge-head” between the German and the Indian Industry and helps to foster the Indo-German trade in the engineering sector.
VDMA supports “German Pavilion” in various leading sectoral trade exhibitions in India. the member companies participate here and develop further business ties with their customers. VDMA publishes a quarterly newsletter “German Machinery Industry” which is sent to around 8000 Indian Companies. Various German Companies and Organizations make use of this newsletter and participate in form of an advertisement to reach out to their customers in India. VDMA India can also assist its members in form of mailing/roadshow activity to target specific companies. VDMA India has also started recruitment services for its member companies.