Blum reveals new brand promise: “moving ideas”

 Tuesday, December 31, 2019

Blum will unveil its new brand promise of “moving ideas” – putting customers’ needs at the centre of its thinking – at Salon Industriel du Bois Ouvré (SIBO).

Three questions stood out in the development of “moving ideas:”

• How are needs incorporated in product development?
• How can the Austrian manufacturer of fittings deliver solutions that move the market?
• How will the company enable customers’ ideas?
• Ideas for living spaces of today and tomorrow
• Blum carries out furniture surveys, identifies trends and shares insights with furniture manufacturers. For Blum, top quality products and services are based on ongoing dialogue with customers and partners. This is how Blum wants to enable its customers to implement their own creative ideas.

Shaping a new quality of living
One of the main objectives of the family-owned company is to work together with customers and partners to improve the quality of living of furniture buyers. Blum strives to enable beautiful, functional and long-lasting products based on findings from its own requirement research.

Aventos HK top with electrical opening and closing support system
A prime example of “moving ideas” in action is Blum’s Aventos HK top, the latest addition to the Aventos range. Combined with a newly developed Servo-Drive unitm Aventos HK offers enhanced opening and closing convenience. The new fitting is small in size and yet comes with innovative features that make installation and start-up easy. In a nutshell, Aventos HK top is a minimalist stay lift and top motion technology all rolled into one.

Source: woodworking network

Tags: Aventos HK top, blum, moving ideas, new brand promise, newly developed, Salon Industriel du Bois Ouvré (SIBO), Servo-Drive unitm, unveil