Wood & Panel

ForMóbile marks a historic edition

 Monday, July 16, 2018

For-mobileThe eighth edition of ForMóbile concluded successfully on July 13, marking a historic edition, and surpassing expectations of exhibitors as well as visitors.

This edition registered expressive numbers of the public during the four days of the fair. In its last day, the Industry of the Future, counted on talks about qualification and development of people in the furniture industry; concept, benefits and opportunities on UV digital printing for furniture industry; news and trends in machinery and equipment; digital marketing: rethinking how companies reach their consumers and sell their products.

Always with practical and relevant themes, the Modern Cabinet finished its programming with debates on how to improve the performance when organizing better environment of the joinery; the relationship between resales, carpentry and strategies for the growth of both; value propositions for carpenters and social networks for carpenters to attract more customers through the internet.


With six lectures on practical and meaningful subjects, ForMóbile Trends also recorded large numbers of visitors who were always attentive to the experts’ information. “Meet the entrepreneur who exists in you,” opened the grid that followed with approaches on changing paradigms, values and emerging trends related to innovation, how to prepare for better results in social media, open spaces in interior architecture and, finally, digital printing: new opportunities for product and business development in the furniture industry.

In 2018, Sindmóveis once again coordinated the Buyer Project business rounds, through the Orchestra Brasil Project to encourage exports of furniture industry suppliers – promoted in partnership with the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil ). Only July 12 and 13, Brazilian companies participated in meetings with 11 importers from eight countries: South Africa, Argentina, Bolivia, Chile, Colombia, Mexico, Paraguay and Peru.

The next edition of ForMóbile is already scheduled: from June 30 to July 3, 2020 .p

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