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AkzoNobel brings their latest at 2021 High Point Market

Published on :Saturday, October 16, 2021

Latest wood coatings innovations from AkzoNobel to be revealed at 2021 High Point Market. AkzoNobel’s Global Color and Design team for Wood Coatings will be showcasing the latest trends in color and wood finishes at this Fall’s 2021 International Home Furnishings Market in High Point between October 16-20.

“Color can bring joy, vibrancy and impact to our lives, and that’s never been so important as it has over this past year. This is why we’re so committed to innovating with color and wood finishes, keeping customers up to date on the latest trends. We like to visually demonstrate the relationship between color and wood finishes to our customers during consultations – and make the right decision together based on centuries of experience and in-depth market research,” says Rob Haley, Color Trends Manager for Wood Coatings at AkzoNobel.

 Some of the modern furniture designs and higher end influences being reflected in the latest products from the AkzoNobel team include the trend for fresh looks rather than distressing, the preference for less gray and more color, the growing popularity of natural designs and smoother woods, such as birch, cherry, burl, walnut and maple -all bringing the outside in. Consumers are also opting for organic elements, such as rattan, jute, sisal and stone, while moving away from pale and desaturated furnishings.

AkzoNobel’s wood coatings experts have worked with these trends to build four distinct color palettes around the Color of the Year:

  • The Studio – soulful, warm and modern tones
  • The Salon – embracing artful qualities
  • The Greenhouse – reveling in nature’s influence
  • The Workshop – creating flexibility in multifunctional spaces

“Wood is exceptionally versatile and the perfect companion for modern life. We want to inspire our customers with creative opportunities for combining colors and wood trends that reflect the way they live today,” adds Bob Averett, Color Design Manager for Wood Coatings at AkzoNobel. “Showcasing how we can help our customers achieve a contemporary and personal aesthetic is a key part of the process.”

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