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AkzoNobel launches CERAM-A-STAR® 1050 Select Standard Color Program

 Thursday, February 25, 2021

AkzoNobel has launched CERAM-A-STAR® 1050 Select, the leading coil coating technology with a standard color palette program to optimize any business and make color complexity a thing of the past.

CERAM-A-STAR® 1050 Select offers specific benefits to selected user groups:

For coil coaters, CERAM-A-STAR 1050 Select reduces overall complexity and drives volume of standard colors. Less color switch-out improves productivity through longer runs as customer orders are contained by standard color options. In addition, AkzoNobel optimizes processes through production and delivery and improves cost structure and planning. This all adds up to improved efficiencies and customer satisfaction.

For service centers and distributors of painted coil, CERAM-A-STAR 1050 Select structures your business to drive operational efficiency through reduction of color complexity. Our program drives volume of standard colors and lowers risk associated with stocking slow selling colors. In addition, we offer enhanced color service tools (including Canopy) to support and guide your customers to the standard color palette for structural efficiency. Finally, we improve cost planning through color efficiencies while improving customer satisfaction.

For OEMs and regional rollformers, CERAM-A-STAR 1050 Select takes the industry leading product performance and combines it with improved availability of standard colors with immediate product availability. We combine that with enhanced color service tools (including Canopy) to improve customer satisfaction from the same leading SMP product performance and warranty.

The AkzoNobel CERAM-A-STAR 1050 Select Standard Color Program is supported with new product codes from our leading SMP coating technology in the building and construction segment.

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