Wood & Panel

AkzoNobel to display latest innovations at IWF

 Friday, August 19, 2022

AkzoNobel will soon display their latest innovations of Wood and Powder Coatings at the IWF Atlanta scheduled next week. Woodworking professionals worldwide will be converging in Atlanta to attend the International Woodworking Fair (IWF) August 23-26 to experience live demos, explore the latest color and finish trends, and engage with top wood and powder coatings industry experts at the AkzoNobel and Chemcraft® booth #C1962.

Throughout the event experts will be sharing valuable insights, showcasing the latest coatings technologies and discussing the color and design influences shaping the wood industry. “Our team thrives on addressing challenges,” says Ron Cooper, Market Segment Manager, North America, AkzoNobel Wood Coatings. “Our booth will be staffed by our full management team and technical experts eager to meet customers and rekindle relationships. We look forward to real handshakes and in-person conversations.”

There will be live demonstrations of AkzoNobel’s MaestroHue software, which offers distributors a powerful system for producing consistent colors quickly and easily with the ultimate in color match accuracy. In addition, an inviting lounge area offers guests a welcoming spot for further conversations about new products and technologies.

The trends walls in the AkzoNobel booth will provide guests the opportunity to explore the latest coatings and finishes and view colors and gloss levels on an array of substrates with an emphasis on kitchens. Plus, detailed displays featuring the AkzoNobel Color of the Year 2022, Bright Skies, an airy, light blue that captures the optimism and desire for a fresh start felt across society can also be seen in the complementary color palettes.

We want to inspire our customers with creative opportunities for combining colors and wood trends that reflect the way they live today,” says Sergio Munhoz, Regional Sales Manager, North America, AkzoNobel Wood Coatings. “Showing how we can help our customers achieve a contemporary and personal aesthetic is a key part of the process.”

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