Berenson Hardware Corp. appoints their new Sales Director

Berenson Hardware Corp. has elevated Dan O’Brocta to the role of sales director, acknowledging his exceptional leadership and strategic input, which have been key to the company’s ongoing success and expansion in the U.S. kitchen and bath market.

In his new position, O’Brocta will report directly to the CEO and take charge of overseeing all sales operations, working closely with kitchen and bath distributors, showrooms, and contractors across the country. He will also maintain his leadership role in managing Berenson’s partnerships with over thirty independent sales representatives in key U.S. markets.

As a key driver of Berenson’s growth, O’Brocta has played a pivotal role in expanding both the inside and field sales teams, fostering stronger connections with existing and potential customers. He has also collaborated closely with the marketing team to ensure that sales strategies are in perfect sync with the company’s brand initiatives.

Darlene Rousseau, president and CEO said, “Dan has proven himself to be quick to understand Berenson’s business and customer needs. He has demonstrated keen insight and the ability to align teams with laser-focused execution. Dan’s promotion reflects both his proven leadership and Berenson’s commitment to investing in strategic growth. His ability to align teams, develop talent, and build customer-centric programs makes him the ideal leader to guide our sales organization forward.”

As Sales Director, O’Brocta will continue to focus on strengthening relationships, advancing operational excellence, and supporting Berenson’s long-term growth strategy.

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