Monday, January 22, 2024
Bjelin is all set to bring out its best before the industry at The International Surface Event (TISE) in Las Vegas, US from January 24 to 26 this year. The company is looking forward to sharing its new product offerings with the North American flooring market. Bjelin plans to make the best use of the TISE that is one of the most popular annul events in the flooring industry. One can meet the company at booth 2775.
“We’re thrilled to bring our latest products to one of the biggest and best-attended flooring exhibitions in North America,” said Fredrik Alfredsson, Bjelin’s Global Head of Sales. “TISE is a future-focused event with plenty of inspiration and opportunities to meet potential partners – all reasons we’re bringing our latest flooring there.”
TISE has a goal of shaping the surface industry for a sustainable future, which aligns with Bjelin’s work sourcing materials responsibly and using cutting-edge technology that can decrease environmental impacts. The company prepares itself to display the new products alongside its existing hardened wood range, complete with the latest floor panel sizes, as well as the truly waterproof rigid core collection. The visitors can acquire a hands-on experience of these and other top-quality products at the Bjelin booth.
Bjelin’s hardened wood floors feature the patented Woodura® technology, a high-quality solution that maximizes the use of raw materials while creating 100% real wood floors that boast three times the strength of conventional wood floors. Bjelin’s sister company, Välinge Innovation, will also be at TISE to demonstrate the patented technologies featured in Bjelin’s floors, such as Woodura®, Liteback® and 5G Dry® – the leakproof floor locking system that means a fast, easy, and durable installation with a watertight joint.
Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group’s leading product line.
Bjelin’s global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB. With the aim to further showcase its product while moving nearer to its North American customers, the company is looking forward to the event and its opportunities.
Tags: Bjelin, TISE, wood and panel, woodworking, woodworking event, woodworking industry, woodworking USA
