Wood & Panel

Blum reveals new brand promise: “moving ideas”

 Tuesday, December 31, 2019

Blum will unveil its new brand promise of “moving ideas” – putting customers’ needs at the centre of its thinking – at Salon Industriel du Bois Ouvré (SIBO).


Three questions stood out in the development of “moving ideas:”


Shaping a new quality of living
One of the main objectives of the family-owned company is to work together with customers and partners to improve the quality of living of furniture buyers. Blum strives to enable beautiful, functional and long-lasting products based on findings from its own requirement research.


Aventos HK top with electrical opening and closing support system
A prime example of “moving ideas” in action is Blum’s Aventos HK top, the latest addition to the Aventos range. Combined with a newly developed Servo-Drive unitm Aventos HK offers enhanced opening and closing convenience. The new fitting is small in size and yet comes with innovative features that make installation and start-up easy. In a nutshell, Aventos HK top is a minimalist stay lift and top motion technology all rolled into one.


Source: woodworking network


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