Monday, August 12, 2019
Cefla North America is very pleased to announce that they will function under their new Communication Specialist. They welcomed Kristen Riggs as the Event Planner and Communications Specialist. Riggs joined Cefla with more than 10 years of B2B experience in the plastics, waste, and reusable packaging industries. Kristen is an accomplished marketing professional with an wide range of marketing campaign development and project management experience. She is a Charlotte native and received a BSBA in Marketing from the University of North Carolina at Charlotte.
Riggs joined the Cefla team from Otto Environmental Systems North America, Inc., (OESNA), a Charlotte-based B2B plastics manufacturer. OESNA is a full-service products and service provider of injection-molded, heavy-duty plastic waste receptacles and other large-tonnage plastic products in the automotive, material handling, and consumer goods industries. While at OESNA Riggs held a number of progressive marketing roles. Most recently as Marketing Manager, Riggs served as leader and visionary of the company’s marketing initiatives. Her expertise formed brand-strengthening marketing campaigns that positioned the company as a leader in its market. She also performed data analysis that supported short and long-term corporate strategy development.
As Event Planner and Communications Specialist at Cefla North America, Riggs will continue Cefla’s legacy in providing industry-leading finishing equipment to the woodworking industry. Her contributions to overall business objectives will include management of the brand’s North American marketing program with specific activities surrounding corporate communications, private events and exhibitions, and campaign-related data analysis.
Cefla’s global headquarters in Imola, Italy operates a state-of-the-art Finishing Lab, the largest of its kind in the world. Cefla North America offers the broadest range of finishing and coatings application equipment on the market today. Forward-thinking customers look to Cefla for solutions to coat virtually any substrate: wood, metal, glass, plastics and composites. Spray equipment, roll coaters, vacuum coaters and many other automated systems help customers involved in furniture, panel processing, casegoods, flooring and dozens of other industries be more successful.