Wood & Panel

CFL Flooring launches AtroGuard Q

 Monday, January 30, 2023

CFL Flooring launches AtroGuard Q, the only QUIET waterproof floor ever made, a revolutionary new laminate product up to 6x quieter than standard laminate flooring.

After being the first company to launch water-resistant laminate in 2013, CFL does it again with the revolutionary launch of AtroGuard Q, the only truly quiet laminate ever made. This revolutionary patent pending product can be experienced firsthand at CFL’s Booth 3225 at this year’s International Surfaces Fair.

“Laminate flooring is an industry with very little innovation the last years. The reason why laminate flooring has so little innovation is that the products are limited to big producers who focus on manufacturing efficiency, automation leading to cost reduction. At CFL we see this differently, we think and focus on what customers want. This customer centricity has resulted in bringing laminate to a totally different level.” Says Thomas Baert, Founder and President of CFL Flooring.

After being the first to launch water resistant laminate in 2013, CFL has now found a solution for an even bigger customer desire and that is of improved sound. There is also no compromise on performance as AtroGuard Q still has its waterproof feature, is still highly scratch resistant without the annoying noise of traditional laminate.

“Scratch resistance is still very important, but laminate was seldom installed in commercial application because of the noise problem, the solution is there now. CFL has the only solution for something that should have been resolved 20 years ago and is ideal for residential and commercial application. We are ready to launch AtroGuard Q to limited channels and welcome people on our booth at Surfaces where the product will be exhibited for the first time on American soil.” continues Thomas Baert.

CFL will be exhibiting AtroGuard Q and several other revolutionary innovations at this year’s International Surfaces Event, to be held between January 31 and February 2.

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