Wood & Panel

Danzer showcased new hardwood products at IWF Atlanta

 Wednesday, August 29, 2018

danzerHardwood specialist Danzer presented new hardwood products at IWF Atlanta, the world’s largest woodworking tradeshow, held from August 22  to 25 at the Georgia World Congress Center. The Darlington, Pennsylvania-based company Danzer Veneer Americas showcased thick-cut veneers and several technical veneer innovations, including new Danzer Linea species and wood metal composites.


Customers – manufacturers of quality wood products – had the chance to touch, feel and learn more about these stand-out natural veneers at the biennial show.  The Danzer exhibit at IWF Atlanta featured:


•    Danzer Linea: A technical real wood veneer unique to the industry with a linear, rift-type look that exhibits depth and light reflections from the grain and stands for consistent quality where larger surface areas need to be covered with consistent appearance. At this year’s IWF, Danzer presented established species, including European Birch, American White Oak and Black Walnut, as well as new ones, including Black Birch and Fumed Larch.
•    Danzer Freeform: This veneer is created through an industrial process, featuring organically shaped metal inlays to offer new design possibilities with wood, to add functionality and/or carry a brand message.
•    Sliced flooring lamellas manufactured with proprietary slicers, producing little to no waste compared to sawn lamellas—for high-quality, thick-cut decorative deck layers.
•    A prototype lightweight substrate panel that is as strong as standard engineered panels.


Danzer products allow furniture and cabinet makers, flooring companies, architects and designers, and other manufacturers to create completely new and differentiated looks. “The potential is endless,” says Vijay Reddy, Vice President, Product Management and Marketing at Danzer Veneer Americas and a 20-year industry veteran. “Combining different wood species and materials to meet customer specifications leads to more recognition, more demand—and more sales. Our team was excited to show our visitors the possibilities that our Linea veneers and other high-quality wood products provide them, and their customers.”

Reddy adds that inventive applications of Danzer offerings were also on display for the benefit of the about 30,000 IWF attendees, including a car dashboard, an Eames chair, a Rodeo chair and additional 3D pieces.

“It was a pleasure to meet our customers—and showing them what’s new,” says Reddy. “This was an important opportunity for us to learn more about their needs, share information and strengthen relationships with the design and procurement professionals we serve.” Reddy added further.


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