Wood & Panel

Deutsche Messe comes to Mexico with Magna ExpoMueblera

 Thursday, November 17, 2016

deutch-messe-mexicoA staple show of the Mexican trade fair market for 22 years now, Magna ExpoMueblera is being organized for the first time by Deutsche Messe for this edition. Scheduled to be held from January 18 to 21, 2017 at the Centro Banamex exhibition center in Mexico City, Magna ExpoMueblera is the top event in the timber processing, woodworking, furniture production and equipment segment of the Mexican trade fair market.

The show’s exhibition lineup includes woodworking machinery for the Mexican and Central American furniture industry, forestry technology, living room, kitchen and office furniture, fabrics, upholstery materials and supplies. The 2017 highlights include the premier of the CNC Application Park, a special display where leading manufacturers of CNC machinery, tools, software and control equipment will showcase their products, services and expertise. Visitors to the CNC Application Park will discover innovative technologies for processing a wide range of materials for window, door, staircase and furniture components.

Magna ExpoMueblera 2017 will occupy some 30,000 square meters (322,900 sq. ft.) of display space and feature 320 exhibitors, including leading providers of wood industry machinery, such as Stiles, Felder, SCM, Biesse and Cehisa, plus the Nowy Styl Group, one of Europe’s biggest manufacturers of office chairs and furniture.

Mexico City is a key market hub for the southern United States and Central and Latin America. The last time Magna ExpoMueblera was held (January 2016), it drew more than 80 percent of its 25,000 visitor total from these regions.

deutsche-messe-logoOn 8 June 2016, Deutsche Messe acquired a majority stake in Magna ExpoMueblera. The show focuses on the Mexican market, where it is an important facilitator of exports to North and Central America. It is therefore an excellent fit for Deutsche Messe’s global network.

The Mexican market is highly dynamic and offers excellent prospects for growth. This is partly because a number of furniture manufacturers are moving their production facilities for the North American market from Asia to Mexico in order to take advantage of logistical and quality benefits. Known as reshoring, this trend is supported by the North American Free Trade Agreement and can also be observed in other industries.

The acquisition gives Deutsche Messe a presence in Mexico to match its lineup in the USA, Canada and Brazil. The flagship of Deutsche Messe’s worldwide portfolio of wood-industry trade shows is LIGNA, which it operates in Hannover, Germany, in partnership with the German Engineering Federation (VDMA). LIGNA is the world’s leading trade fair for wood-industry machinery, plant, tools and equipment.


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