Federal Brace appoints new Director of Business Development to drive strategic growth
Federal Brace, a Short Run Pro brand, has named Chris Tress as its new Director of Business Development.
“Chris and I have worked together under different hats for nearly two decades, innovating, developing products, and creating new market verticals,” said Nelson Wills, general manager of Short Run Pro. “Bringing Chris to Federal Brace, alongside our world-class sales representative network, creates tremendous opportunities for innovation within our industry. Together, we will help customers capitalise on the advantages of domestic metal manufacturing while developing new products that drive growth and competitiveness.” Nelson added further.
With extensive experience across manufacturing, technical solutions, product development, and market expansion, Tress brings a strong track record of identifying business opportunities and driving innovation within the cabinetry, furniture, and millwork sectors. In his new role, he will focus on helping customers maximise Federal Brace’s domestic metal manufacturing capabilities to create competitive, innovative solutions that enhance performance in both local and global markets.
“I am excited to roll up my sleeves and get to work directly with Chris, our team, and our customers,” added Wills. “By combining our domestic manufacturing capabilities, American ingenuity, and established operational excellence, we are uniquely positioned to solve complex application challenges and create meaningful value for our customers.” Wills concluded.
Tress’s technical expertise and customer-centric approach strongly align with Federal Brace’s commitment to delivering high-quality metal product solutions supported by American manufacturing excellence.
As Director of Business Development, Tress will collaborate closely with customers, industry partners, and the Federal Brace team to identify emerging opportunities, drive product innovation, and strengthen the company’s presence across key markets.
This appointment underscores Federal Brace’s continued commitment to investing in talent, enhancing customer partnerships, and advancing domestic manufacturing capabilities that foster innovation and long-term industry growth.
Source: Woodworking Network
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