Monday, July 11, 2022
After the COVID induced break ForMóbile 2022 returned in full vigour and presented new visual identity to the furniture market. In the 2022 edition, ForMóbile was once again held in person, with more than 600 exhibiting brands and the expectation of attracting more than 50 thousand professionals for business, learning and networking. The ninth edition of ForMóbile – International Furniture and Wood Industry Fair takes place from July 5th to 8th, 2022 at the São Paulo Expo, was a huge hit as industry returned to one-on-one business.
Aware of the pace of modernization, ForMóbile – International Fair of the Furniture and Wood Industry, an event held and organized by Informa Markets, launched, in the ninth edition of the fair, its new visual identity. With 18 years in the market, the event brings together the entire production and supply chain of the furniture sector and consolidates itself as the main meeting of the industry in Latin America.
“ForMóbile’s new visual identity is the conclusion of a thorough process of immersion in the furniture universe and of understanding its evolutionary process”, explains ForMóbile Show Manager, Tatiano Segalin.
According to him, the fair sought a concept that translated not only the development of the industry, but also its full commitment to the SDGs (Sustainable Development Goals) defined in the 2030 Agenda of the UN (United Nations).
“With the new reality that has imposed itself in the face of climate change, we also seek to honor wood as the real protagonist of the process. In addition, we wanted to explore the event’s broader relationship with all segments of this market and its stakeholders, and we succeeded. Our mission is to promote the interaction of all links in the furniture production chain and the new brand manages to translate exactly that”, he says.
Developed by the design and creation agency i10as, ForMóbile’s new brand refers to more organic elements, shapes and colors, with a direct association with wood. “Wood has designs similar to the human fingerprint, which shows that we are all in a connected ecosystem and that reinforces our commitment to the sustainability of the entire production chain”, defines Segalin.