Wednesday, April 7, 2021
During the pandemic, Haefele is redefining the term “customer proximity” and is presenting a hybrid trade fair format called “Haefele Discoveries,” which will be an integral part of the interzum@home digital event which the organizers Koelnmesse are arranging between May 4th and 7th 2021. For the first time since 1959, Haefele will not be present with a trade fair booth in Cologne.
“Thanks to the constructive and continuous communication between the trade fair organizer and the exhibitors, it will be possible to clearly present the new products for 2021 to the industry, despite the pandemic. This is anything but self-evident in the current situation, and is evidence of the extraordinary cooperation which is taking place,” emphasises Sibylle Thierer, CEO, with praise. Discover the range of Haefele innovations virtually on the internet after the digital event from May 4th – 7th 2021, and watch the live lectures recorded during the event or contact the specialist advisers via the video chat.
The company is already indicating that it will return as a physical exhibitor at the interzum in Cologne in 2023 on the occasion of Haefele’s 100th birthday. The furniture fitting and light specialist from Nagold is aware that the digital world, however professional and innovative it is cannot replace the added value of personal encounters between customers and exhibitors. “When else do we have such a wonderful opportunity to talk to so many customers from all over the world in just a few days,” says Theirer.