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Haefele launches Virtual IWF Trade Show

Published on : Wednesday, August 19, 2020

With the vision of the Show Must Go On, Haefele America decided to launch a Virtual IWF Trade Show and help in product reach. Now, that going to trade fairs physically is impossible, Haefele decided to bring it all at the doorstep. As the entire industry look forward to gathering every two years at the International Woodworking Fair in Atlanta owing to the postponement of the show due to Covid-19 pandemic at Haefele they have embraced innovations and introduced digital ways to connect. Haefele has decided to bring IWF at customer’s place and allow them to enjoy a virtual tour with the Haefele America Co. Virtual IWF Trade Show from August 25 to 27, online.


They have plan of sharing the latest in kitchen and closet organization, sliding door hardware, Haefele’s all-new Loox5 LED lighting system, functional and decorative hardware, office furniture components and much more with the audience.


The three day virtual event we include livestreaming IWF booth area tours on both our Facebook and Instagram social channels. A complete schedule of those events can be found here. For those who miss out on the live tours, there will be virtual, self-guided booth tours where folks can “walk” through the display and learn more about select products as well as prerecorded videos of the booth on the website and YouTube pages. These last two elements will be available for all to experience for the foreseeable future. All the details can be found here.

“We had to do things a little different this year, but we were also determined to get these products out in front of the woodworking and design communities,” said Paul K. Smith, president of Häfele America Co. “While there may be a screen between attendees and the displays, we expect the impact of all these products on the industry to be influential, if not game changing.”

Virtual visitors will find uniquely innovative solutions which inspire for current and future projects: the all-new Ixconnect Claw Connector CC 8/5/30 which allows drawers to be put together with no tools; the Häfele-exclusive Loox5 LED Lighting System which all sorts of “wow;” the YouK Shelf System which brings it all out into the open; Fineline™ Drawer Organization in a black ash finish which smartly stuns and much, much more. Booth partners contributing to the display include industry leaders such as Bellmont Cabinets and Tailored Living.

Haefele virtual IWF booth highlights include:
i. Faster installation, fewer parts and fewer mistakes are possible with the all-new Haefele Ixconnect Claw Connector CC 8/5/30.
ii. Loox5- LED lighting system
iii. The all-new, Kesseböhmer YouK Shelf System that ends storage hassle
iv. Fineline™ Drawer Organization in the stunning black ash finish

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