Indiana Furniture happily announces its new partnership with Crane Reps to oversee sales efforts in the Southwest

 Tuesday, December 9, 2025

Indiana Furniture (based in Jasper, Indiana) has formally announced a new alliance with Crane Reps, a well-established independent manufacturers’ rep group, to manage sales efforts across the American Southwest. The territory covered includes the states of Arizona and New Mexico — along with selected regions of Texas and Nevada.

This collaboration marks a significant expansion of Indiana Furniture’s market strategy. Through this partnership, Crane Reps will serve as the primary point of contact for dealers, design firms, contractors, and end-users seeking commercial and contract-grade office furnishings in the region. The move is expected to deliver more responsive customer service, simplified decision-making, and smoother project execution for clients.

The Crane Reps team is composed of five experienced professionals, each bringing a unique blend of skills — from design support to product expertise — to better serve interior-outfitting needs across the Southwest.

• Brad Crane, Principal and Founder: With nearly 27 years in the contract-furniture sector, Brad Crane has built his reputation on a philosophy he often summarizes as “It is better to be trusted than to be loved.” This guiding principle has helped him forge long-lasting relationships across his territory.
• Maggie Padilla, Manager of Customer Care & Sales Support: Maggie brings a background in design and dealer sales, allowing her to address customer inquiries rapidly and efficiently — an important asset for dealers and design firms juggling tight deadlines.
• Megan Say‑Thomas, Commercial Interiors Sales & Design Consultant: Working closely with dealers and designers, Megan focuses on aligning projects with both budgetary constraints and aesthetic goals — a valuable balance for commercial interior procurement.
• Loren Olson, Account Executive: With over 35 years of industry experience, Loren adopts a “win-win-win” mindset — not only responding to opportunities but proactively creating them by matching projects with the right partners and resources.
• Treavor Allen, Business Operations Manager: As a product expert across all manufacturer lines represented by Crane Reps, Treavor’s active field presence helps strengthen relationships with dealers, designers, contractors, and end-users throughout the region.

According to Mike Blessinger, Vice President of Sales & Marketing at Indiana Furniture, “Their combined expertise, consistent success, and strong alignment with our core values make them exceptional partners in delivering the outstanding service our clients expect.”

For dealers, design firms, and procurement professionals operating in the Southwest — especially in Arizona, New Mexico, Texas, and Nevada — the Indiana Furniture–Crane Reps partnership promises several advantages:

• Localized Support & Faster Response: With a dedicated local team, customers can expect quicker response times, reduced communication delays, and a smoother decision-making process.
• Expert Design & Specification Assistance: Given the design-oriented backgrounds of team members like Maggie Padilla and Megan Say-Thomas, firms can more easily match furniture solutions to both design and budget requirements.
• Strategic Project Matching: With Loren Olson’s long-held industry experience and proactive approach, dealers may benefit from early identification of project opportunities and better alignment with resources.
• Deep Product Knowledge & Versatility: Treavor Allen’s broad familiarity with multiple manufacturer lines gives clients access to a wide selection of office furnishings, enabling more flexible and comprehensive interior solutions.

As a result, clients in the Southwest region stand to benefit from a representation model that emphasizes trust, responsiveness, and tailored, contract-ready furnishing solutions.

About Indiana Furniture

With its headquarters in Jasper, Indiana, Indiana Furniture has over a century of experience in manufacturing office furnishings — including seating, casegoods, tables, and more — tailored for commercial, corporate, and institutional interiors.

The company prides itself on high-quality craftsmanship, competitive pricing, and a culture that values continuous improvement, customer service, flexibility, and sustainability.

Moreover, Indiana Furniture emphasizes environmental responsibility: its offerings comply with certifications like indoor air-quality standards, BIFMA level® compliance, and use finishes/processes designed to reduce environmental impact — making it a strong choice for clients mindful of sustainability in their interior specification.

This new partnership signifies Indiana Furniture’s strategic intent to deepen its market penetration and service quality in the Southwest. By aligning with Crane Reps — a team with decades-long experience and a service-oriented approach — the company is positioning itself to meet growing demand for contract-grade office furnishings in a region with dynamic growth in commercial interiors, corporate offices, and design-led projects.

For dealers, architects, interior designers, and contractors seeking reliable, high-quality office furnishings in the Southwest, this collaboration could simplify sourcing, specification, and procurement — while ensuring responsiveness and professionalism at every step.

As the office furnishings industry adapts to evolving workplace trends — from hybrid work models to collaborative spaces — strong representation and localized expertise like that offered by Crane Reps may become increasingly critical for clients seeking tailored and efficient interior solutions.

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Tags: commercial interiors, contract furniture, Crane Reps, independent manufacturers rep, Indiana Furniture, office furnishings, Southwest region