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Jartek expands its North American presence with new subsidiaries and leadership appointment

 Friday, January 9, 2026

Jartek expands its North American presence with new subsidiaries and leadership appointment

Jartek, a Finnish family business known for its cutting-edge wood processing technology, has further solidified its commitment to the North American market. The company has established two new subsidiaries: Jartek US Inc. in the United States and Les Entreprises Jartek Canada Inc. in Canada. This expansion marks a major step in Jartek’s global growth strategy, enhancing its ability to serve customers more efficiently throughout North America.

Strengthening Local Presence in North America

The formation of these new subsidiaries creates a clear organisational structure that enables better customer service across the region. By reinforcing its local presence, Jartek strengthens its global operations and improves collaboration with customers. The new operating model will also allow the company to deliver more efficient project execution.

Juho Luoranen, CEO of Jartek, emphasized the importance of this move, saying, “A strong local presence and experienced professionals are a prerequisite for successful global operations. By establishing subsidiaries in the United States and Canada and appointing our own sales manager in North America, we will be able to serve our customers in the region even better.”

The expansion into North America comes at a time when Jartek is already executing key projects in the region, demonstrating its ability to deliver quality results to a growing customer base.

Jeroen Hinnen Appointed as North American Sales Manager

To support the North American sales operations, Jartek has appointed Jeroen Hinnen as North American Sales Manager. With extensive experience in the wood industry and expertise in industrial automation, Hinnen is well-positioned to drive growth in the region. He brings valuable knowledge in international sales and a customer-focused approach to project delivery, which will be instrumental as Jartek continues to build its presence in North America.

“I am delighted to join Jartek at a time when concrete projects are already underway in North America,” said Hinnen. “Jartek’s strong technical expertise and customer-focused approach provide an excellent foundation for supporting customer work in the region.” Hinnen’s appointment marks an exciting new chapter for the company’s North American expansion.

Active Projects in North America

Jartek’s commitment to the North American market is already evident through its ongoing projects. One such project is a heat treatment chamber for Arbor Wood, which is currently in the installation phase. Additionally, Jartek is working on a new chamber project with Western Forest Products. The project design and preparations are already underway, with installation scheduled for May 2026.

These projects not only demonstrate Jartek’s expertise in wood processing technology, but also highlight the company’s growing presence and ability to meet the needs of its clients in the region. The active engagement in North American projects proves that Jartek is committed to delivering high-quality solutions, from design to installation.

Jartek’s Legacy and Global Expertise

Jartek has a rich history that spans over half a century. Founded in 1957 as Sateko, Jartek’s legacy is rooted in wood processing technology innovation. Over the years, the company has evolved through acquisitions and divisions, expanding into new territories with new products and services. The name Jartek was formed through the merger of Tekma Oy and Järme Oy, two companies that together built the foundation of the business.

A significant milestone occurred in spring 2020, when Jartek launched its automation division, further enhancing its technological capabilities. Since then, automation solutions have been developed and delivered using the latest proven technology. This commitment to innovation and customer satisfaction has helped Jartek establish strong relationships with clients in over 20 countries.

Today, Jartek is staffed by more than 50 experts who combine experience with the fresh perspectives of the new generation. The company’s focus on innovation, sustainability, and reliable project delivery has earned it a long list of successful references and customer relationships that span decades.

Focus on Customer-Centric Solutions

Jartek offers a wide range of solutions in wood processing technology, including equipment, lines, software, and consulting services. Their product range spans from individual components to complete turnkey plants and various service agreements, all tailored to meet specific customer needs.

The company’s dedication to customer satisfaction and its technical expertise has allowed it to maintain long-term relationships with global customers. Jartek’s customer-focused approach, combined with its advanced technology, has established it as a trusted leader in the wood processing technology sector.

Looking Ahead: Continued Growth and Innovation

With the establishment of subsidiaries in North America and the appointment of Jeroen Hinnen as North American Sales Manager, Jartek is poised for continued success in the region. The company’s strong foundation in wood processing technology and its commitment to customer satisfaction will play a crucial role in driving its North American operations forward.

As Jartek continues to expand globally, its focus on innovation, sustainability, and customer-centric project delivery will ensure it remains a leader in the wood processing technology industry for years to come.

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