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Kreg Tool partners with Frank Mayer to launch interactive retail displays

 Wednesday, August 27, 2025

Kreg Tools-retail

Kreg Tool, a leading manufacturer of woodworking tools, has partnered with Frank Mayer and Associates Inc., a renowned retail display manufacturer, to design and produce interactive retail displays for its new line of Ionic Drive Power Tools. These displays are now featured in independent specialty woodworking retailers across the United States and Canada, aiming to enhance customer engagement and showcase Kreg’s innovative products.

The retail displays are mounted on blue metal carts provided by Kreg, featuring a laminated wood base panel and a product pedestal. Each display includes ten information cards that educate customers about the features and benefits of each tool. Security cables are incorporated to safeguard the merchandise while allowing shoppers to interact with the products. A printed two-sided graphic panel prominently displays the Kreg brand, complemented by magnetic end and rail graphics that highlight marketing messages about the new tools.

Stan Sturtz, Director of Marketing at Kreg Tool Company, expressed enthusiasm about the new displays, stating, “We are absolutely thrilled with how the displays came out and really appreciate the Frank Mayer team for their expertise pulling this project together. The initial response from our retailers has been incredible, and we cannot wait to begin seeing these pop up in stores this fall.”

About Kreg Tool

Founded in 1989 and headquartered in Ankeny, Iowa, Kreg Tool Company creates solutions that give woodworkers and do-it-yourselfers the confidence to create their own projects, while helping to provide a sense of accomplishment upon completion. Kreg products are available throughout North America and in select international locations through local dealers, home centers, and online retailers.

From novices to seasoned pros, a large number of Kreg’s staff members are also woodworkers. For this reason, they support the notion of using construction projects to unite the hands, heart, and head. Your hands will do the job and lead you through the process, even if you have a goal in mind and a desire for it in your heart. They have been gladly assisting clients in directly experiencing those advantages for more than 30 years. They are enthusiastic about offering resources that make you feel good about every project an organization finishes. Additionally, they support and encourage their clients throughout their building adventure, being there for them at every turn.

About Frank Mayer and Associates Inc.

Established in 1931, Frank Mayer and Associates Inc. specializes in creating custom retail displays and self-service engagement solutions for enterprise and growing brands. With a rich history in point-of-purchase displays, the company has developed interactive kiosks and retail solutions for well-known brands across various industries.

The collaboration between Kreg Tool Company and Frank Mayer and Associates marks a significant step in enhancing the retail presence of Kreg’s Ionic Drive Power Tools. By integrating interactive displays into woodworking retailers, Kreg aims to provide customers with an engaging shopping experience that highlights the quality and innovation of its products. As these displays roll out across North America, they are expected to play a pivotal role in driving customer interest and sales for Kreg’s new product line.

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