Wednesday, November 1, 2023
Wellborn Cabinet is happy to share the news of appointing Mara Villanueva-Heras as its new chief marketing officer. Mara will be responsible to join the executive team. She will look after the marketing and product strategy for the company.
Mara has gained almost 30 years of experience in progressive marketing and leadership. She also has a great knowledge in building and construction industry. Not only that, Mara Mara was the Vice President of Marketing for Emser Tile, LLC out of Los Angeles, CA. Prior to that she held marketing leadership roles with CertainTeed Corporation, Armstrong Flooring, KraftMaid Cabinetry and Whirlpool Corporation.
“Wellborn’s commitment to quality, service, and building relationships with customers is impressive and something I will help continue and enhance,” said Villanueva-Heras. “I am guided by using data-driven insights to develop marketing and product strategies. This skill will support the goals and growth of the business. I am honored to join the accomplished team at Wellborn Cabinet. I believe it will expand our market position and amplify our brand presence. Also, it will deliver value to our customers and end users.” She added further.
Mara holds a BA degree in Interior Design and an MBA in Marketing and Corporate Strategy from the Ross School of Business at The University of Michigan. Wellborn is an FDMC 300 listed company. The company offers an extensive selection of a variety of cabinet stains and an extensive selection of door styles that fit everyday living. It ranks #49, with $249 million in 2022 sales, on the list of top North American wood products companies.
As a leading framed and full-access frameless cabinetry maker, Wellborn Cabinet offers design choices for every project. Wellborn Cabinet is committed to Making Houses Homes for over 60 years. Wellborn Cabinet gives you access to the steps involved in producing high-quality cabinetry.
Source: Woodworking Network
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