Monday, November 3, 2025
Unilin Technologies is proud to announce the appointment of Matthew Oliver as the new Sales Director for North America. Matthew joins the company with over 25 years of experience in the flooring industry, bringing extensive expertise in business development, product innovation, and forging strong partnerships. His arrival is a significant step for Unilin Technologies as the company continues its focus on growth and offering dedicated support to its North American customers.
“I’m really excited to be joining Unilin Technologies,” said Matthew Oliver. “The company’s reputation for innovation and quality speaks for itself, and I’m proud to be part of a team that’s driving real impact in the flooring industry.”
Matthew’s appointment further strengthens Unilin Technologies’ commitment to delivering hands-on support and fostering long-lasting partnerships across one of the most dynamic and competitive markets. He will work closely with Floris Koopmans, Sales & Marketing Director, and Lauren Delee, as part of a team focused on expanding their presence and support in North America.
Unilin Technologies is known for its world-class flooring solutions, including laminate flooring, engineered-wood flooring, and wood-based boards. The company is also widely recognised for its cutting-edge locking systems and patented technologies. With a track record in transforming ideas into competitive advantages, Unilin Technologies has long been a leader in the flooring industry.
Floris Koopmans, Sales & Marketing Director at Unilin Technologies, commented, “Matthew brings a deep understanding of the flooring industry and a strong track record in building lasting partnerships. By bringing him on board, we’re doubling down on local support and helping our partners get even more value from our technologies—from locking systems to all the exciting new things we’ll be launching at TISE this year.”
The move to strengthen local presence is aimed at making it easier for buyers to tap into Unilin’s expertise and benefit from hands-on support exactly where they need it. The team, which has been travelling from Belgium for years, is now bolstered by Matthew’s presence in the US, creating a more accessible and efficient support system for North American partners.
Matthew Oliver’s previous experience with both manufacturers and buyers gives him a unique perspective on the flooring industry. “Unilin is already the market leader in click technologies across North America, and it’s inspiring to see how many companies rely on their solutions,” he said. “I’m looking forward to working closely with those partners—and to helping even more businesses discover the value Unilin Technologies can bring.”
His deep understanding of the entire flooring ecosystem, from manufacturers and importers to buyers, puts him in an ideal position to connect the dots and drive growth across the market. Matthew is excited about the opportunity to build bridges and strengthen partnerships in such a fast-moving industry.
With Matthew’s addition to the team, Unilin Technologies is set to strengthen its market share and continue innovating in the flooring solutions space. The company is already a dominant player in North America, known for its innovative solutions and superior product quality. The region remains one of the most active markets in the flooring industry, and Matthew’s appointment reflects Unilin’s ongoing commitment to meeting the growing demand for advanced flooring technologies.
“We’re thrilled to have Matthew with us in the US,” said Lauren Delee. “His experience and customer-first mindset will be a great boost as we continue to grow and bring Unilin’s technologies even closer to our partners.”
Founded in the 1960s by a group of flax farmers, Unilin Technologies has evolved into a global player in the flooring industry. The company’s flagship brand, Quick-Step, is renowned for its innovative laminate flooring solutions. In 2005, Unilin was acquired by Mohawk Industries Inc., expanding its global presence and resources.
Today, Unilin Technologies operates in 18 locations across Europe, USA, and Asia, employing almost 8,000 people. The company is known for its strong intellectual property portfolio, holding nearly 4,500 patents across 550 patent families, reinforcing its position as a technology leader in the industry.
Unilin’s success is largely attributed to its ability to continually innovate and adapt to market needs. The company invests heavily in research and development, ensuring that its flooring products and locking systems remain at the cutting edge of the industry.
As Matthew Oliver embarks on his new role as Sales Director, Unilin Technologies is well-positioned to further expand its influence in North America. With a strengthened team and a focus on innovation and customer support, Unilin aims to continue its legacy of leadership in the flooring industry.
The company’s future in North America looks bright, as it continues to innovate and build upon its market-leading position. Through partnerships and local support, Unilin Technologies is dedicated to delivering the best in flooring solutions, ensuring that customers have access to the latest technologies and highest-quality products available.
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Tags: automation in flooring, Flooring solutions, flooring technologies, North America flooring market, Sales Director North America, unilin technologies, woodworking industry
