Monday, May 9, 2016
Outdoor Essentials, a brand of the Universal Forest Products, Inc. (Nasdaq:UFPI) family of companies, announced a new brand look and expanded product offering focused on helping homeowners realize the potential of their outdoor space. New product categories include pergolas, wood fencing, picnic tables and mailbox posts, along with additions to their lawn and garden line.
The new products bring a wide range of outdoor projects within reach for homeowners and casual DIYers. Products are either ready-to-use or come in easy-to-assemble kits.
Chris Camfferman, director of category marketing, Universal Forest Products, explained: “We’re excited to re-introduce Outdoor Essentials with a more comprehensive product line and a new brand look. Our products meet the growing desire to enhance and transform outdoor spaces. From defining a yard with fencing, to gardening with planters or just enjoying an afternoon under a pergola, Outdoor Essentials aims to be the preeminent choice in outdoor living.” Outdoor Essentials is featuring its new products and new look at the National Hardware Show in Las Vegas, NV beginning today. The brand’s revamped website launched this week, reflecting the expanded product line and new look.
Tags: brand, expanded product, family of companies, new brand look, Outdoor Essentials, Universal Forest Products