Wednesday, February 4, 2026
Rubio Monocoat USA has announced the appointment of Joe Verich as industrial sales representative, strengthening the company’s dedication to expanding its reach in the industrial flooring and manufacturing sectors.
In his new role, Verich will support current industrial partners and foster new relationships across North America. He will collaborate closely with manufacturers, finishers, and the architect and designer community to enhance finish outcomes, with a strong focus on efficiency and environmental performance.
“Joining Rubio Monocoat USA is a tremendous opportunity for me, both personally and professionally,” said Joe Verich. “Over the past 15 years, I’ve built strong relationships with the Rubio Monocoat team through my work in the hardwood flooring industry. I can’t wait to help our industry partners continue to improve upon the color and texture of their products—with the added bonus of improving efficiency and the environmental impact of the products they use.”. Joe added further.
Card added that Verich’s addition comes at an important moment for the organization as it invests in future growth and innovation. “Rubio Monocoat is a company that only manufactures unique, revolutionary, and innovative products. The innovations we have coming down the pipeline over the coming five years require a team of skilled people to promote and support them,” Card said. “We are laser-focused on our future plans, and hiring Joe (and Sedge) at the same time is a massive boost to our team.” Card concluded.
Rubio Monocoat creates innovative wood protection and care solutions that provide stunning, long-lasting results with efficient application. Renowned for its industry-leading wood finishing technology, Rubio Monocoat serves professional and industrial partners across a diverse range of wood applications.
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Tags: acquisition, adhesive, coating solution, flooring, hardwood flooring, technology, wood finishing, wood products
