Wednesday, March 22, 2017
At this year’s Arena Design Fair, Schattdecor focused on the presentation of two products: Decolay Real and Smartfoil Mat +. They have shown the new melamine film in the form of a star and pyramid construction which was already known thanks to the two Sicam / Italy and Mebel Moscow fairs. The interesting form of the presentation and the fascinating synchronicity of the product made a great impression on the visitors, both to the representatives of the industry as well as to the designers and architects. The naturalness of the product, which is reminiscent of veneer, is the result of intensive work of the production colleagues from Poland. Sava Eiche could also be admired at the exhibition “Top Design Award”, where the best projects from the various industries – a total of 30 pieces – were presented.
The second product novelty was Smarfoil Mat +, which is characterized by a surface that prevents fingerprints. Schattdecor showed a chest of drawers with this product, which was developed in cooperation with the company Vox. Although the Schattdecor stand was not large, it excellently raised the product novelties and aroused emotions.
The lecture by Claudia Küchen was judged very positively on the forum, which fit very well into the arena design motto “Senses” with the theme “See, Touch, Feel”.
Schattdecor had great presentation at the student exhibition PE-P, which was developed in collaboration with the Academy of Fine Arts in Poznań and the companies Swiss Krono and Lenart. The great furniture shapes of the eleven young designers and the creative digital decors, which complement these forms in an ingenious way, could be a great success for the fair and have a great opportunity to be successful in the market.
Arena Design accompanied the furniture fair in Poznań, where the furniture projects of companies such as BRW, Forte or Wójcik were admired. All important furniture manufacturers had Schattdecor decors on offer, which is very optimistic for the future.