Wood & Panel

Swiss Krono USA appoints new executive VP for Sales and Marketing

 Friday, July 30, 2021

Swiss Krono USA, Inc., a subsidiary of the Swiss Krono Group – one of the world’s leading producers of engineered wood products, announced today that Executive VP for Sales and Marketing, Travis Bass, will be retiring from the company December 31, 2021 following twenty one years of service with the company.

Succeeding Mr. Bass will be Kyle Brown, formerly Vice President of Global Sales at Aden + Anais, Inc. In announcing the succession plan, Swiss Krono USA’s CEO Erik Christensen stated “Travis has made significant contributions, leading our sales and marketing initiatives since the company began operations here in the US. Travis will remain with the company until the end of the year to ensure a smooth transition of his responsibilities. His experience and knowledge are invaluable, so we have a thorough succession plan to transfer his knowledge to Mr. Brown. We look forward to continuing to work closely with Travis through the end of the year and are grateful for his many contributions to Swiss Krono USA’s successes.” “Kyle Brown will be joining the company effective August 2nd as a key member of the management team, working closely with Travis and the sales/marketing team during the four-month transition period,” said Mr. Christensen. “Mr. Brown comes to Swiss Krono with a wealth of experience in the building products channel having worked for companies such as Stanley Black and Decker, Husqvarna Group, and Hunter Fan Company. He brings to Swiss Krono more than 24 years’ experience in sales leadership and marketing.” Mr. Christensen said.

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