Monday, February 9, 2026
The National Wooden Pallet & Container Association (NWPCA) has revealed that it will be rebranding itself as Woodpack Global. The new logo and brand identity will be officially unveiled on March 25 at the Annual Leadership Conference in Fort Lauderdale, Florida.
In announcing the name change, the association said Woodpack Global “reflects the explosive growth, cutting-edge innovation, and boundless capacity that define today’s wooden packaging sector. As global supply chains evolve at breakneck speed, this rebranding captures the industry’s unstoppable momentum and its critical role in moving the world’s goods.”
“This change is member-driven and reflects how our industry has evolved,” said Brent McClendon, president and CEO. “Woodpack Global better represents wood packaging today and reinforces our leadership and advocacy. The name change also aligns with a staff expansion that provides greater capacity on U.S. issues while delivering strong value to our growing global network.” Brent added.
The rebrand comes after months of careful planning and valuable input from members, industry stakeholders, and the association’s board of directors.
“The name Woodpack Global speaks to the evolution of our industry from local operations to a worldwide network, while honoring the legacy and leadership that began here at home,” said Hinton Howell, board chair of Woodpack Global. “We are wood. We are pallets. We are wood packaging. We are a pack that supports one another and fights for the wood pallet industry. While our name is changing, our message remains the same: Pallets Move the World. That spirit continues to guide everything we do.” Hinton concluded.
The National Wooden Pallet & Container Association (NWPCA) is the largest organization of wood packaging professionals in the world, with more than 800 company members in 40 countries who manufacture, repair and distribute pallets and wood packaging in unit-load solutions, or who supply products and services to the industry.
Their mission is to provide an environment for their members to succeed while promoting the wooden pallet and wooden transport packaging industry.
Core values:
They work every day to ensure the benefits of wooden transport packaging are understood, and wooden transport packaging is utilised as the solution of choice for securing and transporting the unit-load globally. As demand continues to grow, wooden transport packaging is recognized as a high-quality, cost-effective alternative to other shipping platforms. It is accepted as an economical, sustainable, flexible, clean, and environmentally friendly product.
Source: Woodworking Network
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Tags: national wooden pallet association, NWPCA, packaging, sustainable packaging, United States, wood pallet, wood pallet industry
