Timber Group celebrates its 10th year to fuel South Brazil’s forestry future

 Tuesday, November 25, 2025

The heart of Southern Brazil’s timber industry beats strongly in the mountainous region of Santa Catarina, thanks in no small part to the operational excellence of The Timber Group’s Lages branch. This year, the essential facility marks a pivotal milestone, celebrating its 10th anniversary since its inauguration in 2015. Over the past decade, the branch has evolved from a local service point into a powerful center of reference for the entire forestry sector in Santa Catarina, delivering agility, expertise, and comprehensive solutions in heavy-duty forestry machinery and equipment.

The establishment of the Lages unit was a strategic move designed to offer local clients—from independent producers to large-scale forestry companies—rapid access to advanced technology and highly technical support. Situated centrally in a key wood production area, the branch successfully cut down response times and enhanced service quality, directly impacting the operational efficiency and profitability of its customer base.

The Timber Group’s presence in Lages has had a demonstrable and lasting impact on regional economic development. By positioning itself as a leader in high-tech forestry equipment, the branch has actively contributed to the economic vitality of the region through several channels:

• Job Creation and specialization: The operation has generated direct employment, focusing on the highly technical areas of machinery maintenance, diagnostic services, and advanced sales, thereby fostering a pool of specialized local talent.
• Technology transfer: The Lages facility acts as a crucial link, transferring cutting-edge global forestry technology—including sophisticated Harvesters, Forwarders, and support equipment—directly to the Brazilian field, promoting modernization and efficiency in timber harvesting.
• Educational outreach: The branch has cultivated close relationships with students and educational institutions in the sector. These partnerships are vital for future workforce development, ensuring that the next generation of forestry professionals is well-versed in the latest operational and maintenance standards for modern machinery.

This focus on people and specialized service is the engine behind the branch’s consolidation as a key part of the group’s expansion strategy across the Southern Brazilian states of Paraná, Santa Catarina, and Rio Grande do Sul.

The celebration in Lages coincides with The Timber Group’s broader milestone: 23 years of history. Since its founding, the company has built a reputation both nationally and internationally for its diverse, multi-sectoral performance, with significant operational emphasis on forestry, alongside vital contributions to the agriculture, construction, energy, and electric mobility industries.

The Group’s commitment to setting global benchmarks for service and innovation is consistently validated by its world-leading partners. Recent years have seen The Timber Group accumulate prestigious accolades that reflect its dominant position in the market:

• PONSSE Recognition: The Group was notably honored as Dealer of the Year South America in 2023 by the Finnish forestry giant PONSSE. This award, which also saw the Brazilian company place third globally, recognizes outstanding performance across sales, after-sales service, and, critically, customer satisfaction. This highlights The Timber Group’s dedication to the specialized, high-demand segment of Cut-to-Length (CTL) harvesting technology.
• SANY Excellence: The distinction of Four-Star Diamond Dealer (SANY 2021) underscores the Group’s strength in heavy construction and industrial machinery, further demonstrating its versatile operational capabilities.
• XAG Innovation: Receiving the Most Valuable Partner (XAG 2024) award showcases the company’s forward-looking approach to adopting and delivering new-era technologies, specifically in the areas of smart agriculture and drone-based solutions.

These international honors serve not just as trophies, but as powerful affirmations of the trust placed in The Timber Group by global leaders in forestry and technology.

The operational success in Lages over the last decade mirrors The Timber Group’s overarching philosophy: a history marked by sustainable growth with an unwavering focus on people and the future.

The Brazilian forestry sector is a global powerhouse, contributing significantly to the nation’s GDP through industrial plantations of fast-growing species like Eucalyptus and Pine, which are prevalent in the Southern region. The demand for sustainable timber, pulp, and paper continues to grow, placing immense pressure on efficiency and environmental responsibility.

In this dynamic context, the Lages branch is strategically positioned for the next decade. By continually investing in its technical team and expanding its stock of advanced, efficient equipment, The Timber Group is committed to supporting its clients’ transition towards more productive, safer, and ecologically responsible harvesting operations. The Group affirms its dedication to expanding its national operations and investing in new solutions that will shape the future of the forestry sector and the wider Brazilian industry.

The 10-year anniversary of the Lages branch is more than a celebration of longevity; it is a recognition of its established role as an indispensable partner in the sustainable economic engine of Santa Catarina’s mountain plateau. The foundation laid in 2015 has cemented a legacy of excellence that promises continued innovation and support for the vital Brazilian timber industry.

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Tags: after-sales support, Forestry machinery, Heavy Equipment Dealer, Lages, Ponsse, Santa Catarina, SANY, Southern Brazil Forestry, sustainable timber, Timber Group, XAG