UCS Forest Group rebrands as Spitz Group: A new identity for future growth
UCS Forest Group has rebranded as Spitz Group, adopting the name of its founder and CEO, Warren Spitz, who established the company more than 40 years ago.
“While our parent brand is changing, what defines us remains the same,” Spitz said. “Our business has always been built on long-term relationships, deep expertise, and commitment to the people we serve. Spitz Group reflects our legacy as a family-owned company and positions us for the future.” Spitz added further.
Under the Spitz Group brand, the company will continue operating through its established businesses—Sierra Forest Products in the U.S. and Upper Canada Forest Products and A&M Wood Specialty in Canada. Each business will retain its distinct market focus and identity while leveraging the collective strength, scale, and shared values of the broader organization.
The rebrand also introduces Atlas Import, the organization’s global sourcing and trading business. Founded in 1986, the company has grown as a leading North American distributor and importer of wood products.
“This is more than a new name,” Spitz added. “It’s a reflection of our belief that growth comes from partnership and that our future is built by continuing to show up for our customers, every day.” Spitz concluded.
Working with Spitz Group means joining a community of companies with the people, products and global reach to provide you with what you need, when you need it, by people that know and care.
On May 26th, 2026 Spitz Group has celebrated their 40th year ‘Delivering the Difference’ recognising the partnerships that have defined their journey, their customers, vendors, and communities. For four decades, their focus has remained the same: providing what you need, when you need it, by people who know and care.
“Through growth, change, and evolving market realities, we have continued to invest in our offerings, our expertise, and our service, always with one goal in mind: supporting our customers’ success. As we mark this milestone, we look ahead, focused on commitment, sustainability, innovation, and building an even stronger future together.”
Source: Woodworking Network
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