Tuesday, April 14, 2026
WAGNER, a global leader in coating technology, has established J. Wagner Brasil Ltda. The new subsidiary, based in Campinas near Sao Paulo, Brazil, is strategically positioned in view of the anticipated economic growth across South America. “With our new company in Brazil, they are strengthening their local presence, enabling rapid respond to the needs of our South American customers, and delivering their distinctive WAGNER service,” says Christian Pustlauk, Vice President Europe & South America at WAGNER.
Michael Müller, one of the two CEOs of the WAGNER Group, emphasises the broader significance of establishing a dedicated company: “J. Wagner Brasil Ltda. represents a clear commitment to the South American market and underlines the strategic importance of Brazil as the sixth largest economy worldwide and the largest on the continent.” Sao Paulo´s location provides excellent access to South American markets.
WAGNER has been active in Brazil for more than 30 years through local distributors and is a leading supplier in powder coating. The company is also recognised as reference in liquid coating and the DIY segment. From the new base in Sao Paulo, WAGNER will serve partners and customers across the industrial coating sector. Exceptional on-site customer service, strong collaboration, and innovative WAGNER products are the top priorities, while further strengthening regional partnerships.
The Campinas facility features a state-of-the-art showroom for application testing, efficient local logistics for critical components, and specialised technical support for the transportation, agricultural and furniture industries.
J. Wagner Brasil Ltda. is led by Managing Director André Da Poian, a mechanical engineer with an MBA in marketing. With more than 30 years of experience in surface coating and several years in WAGNERs South American operations, he brings deep industry expertise to his new role.
WAGNER is one of the world’s leading manufacturers of equipment and systems for the application of
powder and wet coatings, paints, and other liquid materials. Founded in 1947, the company has a long
standing reputation for setting industry standards and delivering high-quality, innovative, and user-friendly solutions for industrial customers, professional craftspeople, and DIY users.
The WAGNER Group is part of Wagner International AG, headquartered in Altstätten, Switzerland. With approximately 1,800 employees, 20 operating companies, and around 400 agencies, WAGNER is represented worldwide. The Group is owned by the Josef Wagner Foundations, which pursue exclusively
non-profit and charitable objectives.
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Tags: coating technology, liquid coating, south america, surface technology, Wagner, wood products
