Monday, August 28, 2023
In order to better serve the expanding Canadian market for solid wood and panel processing, WEINIG Holz-Her Market Unit North America (MUNA) has introduced a new strategic approach. As part of this, new hires have been made in the departments of sales and technical services.
The programme demonstrates MUNA’s dedication to meeting the changing needs of its Canadian clientele for customized technology and machine solutions.
The company says its top-down approach aligns with overarching objectives to drive collaboration and foster more significant support for Canadian customers. To accomplish this, Ken Ellston, director of Weinig Holz-Her Canada (WHHCA), named Joel Ackermann as the new Holz-Her territory sales representative for the lower mainland area of British Columbia (BC). Ackermann joins the team from Holz-Her AG, where he formerly served as a regional sales manager for two years. With an impressive record of propelling markets forward, he is excited to develop custom-made solutions for his new and prospective
customers, said Ellston.
Ackermann commented on his recent transition from Holz-Her AG to WHHCA, “I look forward to
teaming up with customers and listening to their challenges. It is not just about problem-solving today but about forging long-term partnerships that make customers competitive and unlocking new productivity levels.”
Ellston is also strengthening the technical services department lineup. Kevin Veilleux recently joined as a WEINIG and Holz-Her Service Technician for Quebec and Eastern Canada. As a returning Service Technician, he brings solid wood and panel processing competencies, making him an incredible asset.
Tags: Canadian customers, Canadian market, machine solutions, strategic approach, Weinig Holz-Her NA
