Wood & Panel

WEINIG HOLZ-HER USA Oktoberfest witnesses huge participation

 Wednesday, November 9, 2022

WEINIG HOLZ-HER USA successfully wrapped its second annual Oktoberfest celebration happened between 26-27 of the month. The event has been an all-access open house for customers at the Mooresville, N.C., showroom that synchronously pay homage to the brand’s storied German history.

The celebration provided an opportunity to the customers with in-person demonstrations of world-class machinery and education from experienced WEINIG HOLZ-HER machinery technicians. At the show the participants had fruitful interactions with field technicians to help appreciate the capabilities of WEINIG HOLZ-HER equipment and technology.

In addition to in-person demonstrations, Oktoberfest exists to show appreciation for the valued WEINIG HOLZ-HER customer base. Customers can mingle with WEINIG HOLZ-HER sales representatives and dealers in an approachable and unique setting.

Marketing Manager Christian Smedberg said, “We love to bring customers into the showroom and, even better, provide a dynamic experience. We want to build excitement around our world-class products and rapport with those who use them.”

The event has been an opportunity to collaborate with small businesses outside the woodworking industry, thus spreading WEINIG HOLZ-HER’s local presence.

This year’s menu featured traditional Oktoberfest fare from Strudelteig Bakery, a Charlotte-area artisanal caterer. Amongst their Bavarian-inspired options were scratch-made pretzels, schnitzel sandwiches, Tiroler gröstl, sauerkraut, and bratwurst.

Andy Turner, vice president of sales for WEINIG HOLZ-HER USA, added, “We want to remain relevant and top of mind. Especially in our local community.”

Oktoberfest is a WEINIG HOLZ-HER USA Open House. “We open our showroom doors in Mooresville, NC, to colleagues and customers alike.”

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